Everyone wants a piece of the “South African Consumer”
Gone are the days when we had to travel in an aeroplane for more than 8 hours to get our hands on some of the sought after brands we’re all obsessed with. Over the past year, it seems as though South Africa has been bombarded with Globalisation. Speaking about fashion in particular, we first saw the arrival of Australian Retail Chain: Cotton On, whom; by the way; is aiming at having 30 stores on our South African soil by Christmas.
Last year, November, we saw the launch of Spanish based Retail Chain in one of their largest retail stores Worldwide located in Sandton: ZARA
However, the latest addition TOPshop, exactly a year after ZARA will be opening its doors near the end of November 2012. The store will be located in Sandton City (If you haven’t already seen all the HUGE posters) and is without a doubt going to be yet another “Ahhhhhhhhh” moment for South African’s in terms of global fashion. TOPshop/Topman is a UK based retail chain and is hopefully not the last International Retailer to enter South Africa. Let’s all hold thumbs for the likes of H&M, Urban Outfitters and American Apparel to mention a few. The opportunities are endless. After all, everyone seems to want a piece of the South African consumer lately.